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In this article, we take a look at how audience segmentation works, why it is effective, and how to create your own segment. Additionally, we cover a few bulletproof segmentation strategies for your email list. Understanding the nuts and bolts of email marketing can often be a challenging task. How do you know if you […]
Have you ever felt genuinely impressed with the way an email was written? I know I have! In fact, a good email can mean the difference between total ignorance or an excited reply! And while writing good email copy is not that difficult, many are unaware of the simple steps it takes to write well. […]
Email marketing metrics are used to observe and adjust the effectiveness of an email campaign. There are many different metrics that campaign managers can get insights from, but only a few give valuable information that can help you improve your strategy. These important metrics can help you lower your costs, fix potential issues, and, in […]