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The Ultimate Email Marketing Strategy Guide

Welcome to Sendinblue’s Ultimate Email Marketing Strategy Guide! This comprehensive guide will show you step-by-step how to create a plan that’s going to take your email marketing to the next level. Don’t be fooled by anyone who tells you that email marketing is dead. As the experts of email marketing here at Sendinblue, we know […]

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Why Your Business Needs to Practice Email Verification

Running an email campaign without using email verification is like playing darts in the dark. You don’t know what you’re hitting or even if you’re close to the target. Practicing good email verification gives you a fighting chance at success. Create a free Sendinblue account >> Email may seem like a quaint relic from the […]

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What is the best font for email? The sender’s typography guide

Choosing the best font for your marketing emails requires careful consideration. You may not have realized it, but font style matters just as much as your message. Here you’ll find all the information and tips to help you select the best font for email. I want to test email fonts with Sendinblue >> The last […]

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11 Email Marketing Examples that Inspired Us

You want to design an original and impactful marketing email but you’ve no idea where to begin. It’s ok, we know how hard it can be to design an email from scratch. That’s why in this article we’re showing you some of our favorite email marketing examples for your inspiration.    Email design trends are a […]

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Email Marketing Benchmarks for 2019: How Does Your Performance Compare?

This article focuses on five key metrics for measuring your email campaign success and gives you an opportunity to compare your results to 2019 email marketing benchmarks. To maximise the impact of your email marketing, it’s important to constantly monitor and evaluate the KPIs and analytics of your campaigns to optimize performance. To build a […]

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What is Email Marketing and How Does it Work ?

In this beginner’s guide we will explain what email marketing is and how it works. Once you’ve finished reading it, you will have a solid grasp of the basics along with the know-how to get yourself started. Email marketing is the most profitable direct marketing channel, capable of generating up to 30 times your initial […]

Email Marketing email marketing best practices email marketing tips

7 Email Marketing Best Practices to Succeed in 2019

In this article you’ll find a comprehensive list of what we consider to be the 7 most effective email marketing best practices to implement this year. Email marketing is constantly evolving. The rise of marketing automation, the GDPR, growing consumer expectations – it all means email marketing is progressing faster than ever. In today’s hypercompetitive […]

Email Marketing

B2B vs B2C Email Marketing – What’s the difference?

Taking a different approach to email marketing according to whether you’re operating in a B2B or B2C business is key. Discover the best tips and best practices to tackle one or the other the right way. Emailmonday found that email marketing is likely to grow over the coming years, reporting that “49% of companies use […]